CVS Health Campaigns
CVS Health HERe for Women Campaign
CVS Health’s commitment to women initiative is striving to provide more equitable and accessible health care for women. I designed digital paid media assets to help promote Chapter 1 and Chapter 2 of the HERe for women campaign in 2022–2023. Assets included static social image post as well as display ads with Google Local, Pandora and Matterkind.
Mother’s Day Greeting Card
In 2020, CVS Health started the Healing with HeART campaign, a personalized collection of greeting cards designed to help individuals to stay connected at home with their loved ones during the ongoing pandemic. Each card was free to download and print on our CVS Photo site the weeks leading up to Mother’s Day. I designed one of the Mother’s Day greeting cards that was chosen to be apart of this collection. I partnered with a copywriter from the creative team to develop a greeting card that was targeted towards a loss of a mother.
MinuteClinic Summer Campaign
CVS Health’s MinuteClinic Summer is a campaign designed to drive awareness to all the services MinuteClinic offers to help with customers’ various summer health needs. With the ongoing pandemic we were forced to pivot creative and strategic direction. Driving our focus to MinuteClinic’s innovative telemedicine services as well as back to school physicals for students in the fall. I partnered with another designer to create various print and digital assets for MinuteClinic’s Summer 2020 Campaign.
Dedicated Emails
Sports Physicals Email Banners
Digital Circular Ads and Electronic Message Boards
In-store Signage
CVS Clinical Trials Freenome Postcard 2021
Designed assets for the Clinical Trials business unit. Assets included branded imagery, emails and postcards. Communications were sent to CVS customers to help educate and promote CVS’s involvement in promoting the benefits of participating in clinical trial research.
